WordPress technical SEO: schema markup Google understands
JSON-LD, breadcrumbs, and FAQ schema in WordPress for local businesses competing in search.
WordPress powers law, dental, and restaurant sites in Puerto Rico — but few implement schema markup beyond default Yoast. Smashing Magazine and Google Search Central documentation agree: structured JSON-LD improves rich snippets and CTR on local "near me" searches in Condado or Río Piedras.
Priority types for Puerto Rico businesses: LocalBusiness with address, geo, openingHours, areaServed; FAQPage on service pages; BreadcrumbList on deep hierarchies; Product/Offer for island ecommerce. Avoid schema spam — fake review data violates guidelines and penalizes. Validate with Rich Results Test before deploy.
Technical implementation: Rank Math plugin or custom fields in child theme emitting JSON-LD in wp_head — not inline microdata mixed with HTML complicating maintenance. For mainland franchise multisite with PR locations, per-site schema with unique @id and sameAs to Google Business profiles.
Performance matters for SEO: schema does not compensate slow LCP. Lazy load images, Cloudflare cache, minimize redundant SEO plugins. OWASP does not cover SEO, but schema plugins from nulled sources are malware vectors — use legitimate licenses.
Measure in Search Console: rich result impressions, CTR by local query, schema parsing errors. Competitors in Puerto Rico tourism and professional services already use FAQ schema — without it, you lose SERP visibility without changing content. Technical SEO is cumulative advantage; start with correct LocalBusiness this week.
Writes about practical cybersecurity for SMBs in Puerto Rico and the Caribbean — no fluff, just what actually needs to get done.
